The exponential growth of zudio brans has shown the path for other fashion retailers in India. India is one of the growing markets for fashion retailers. Various National & International players want to catch the growing industry. Recently Reliance Retail has shown interest in bringing Primak to India.
Today we bring you insightful details of India’s Best value fashion retailers. Zudio is not alone in the market, various other players are capturing a notable share of value fashion in India.
Value Fashion Industry in India
As per the forecast of Statista the fashion & apparel industry in India is to reach US$105.50bn in 2024. The value fashion segment has more than 57% mix in the apparel industry in India. Gradually the mix is expected to grow as people shift from nonbrand to branded clothes.
| Parent Company | Brand | Reach |
| Tata Trent | Zudio | National |
| Reliance Retail | Yousta | National |
| Shoppers Stop | Intune | National |
| Max Fashion | EasyBuy | National |
| Style Union | Style Union | Regional |
| Style Bazaar | Style Bazaar | Regional |
Top Players in Value Fashion in India
Below is the list of national & regional retailers that are the best shopping destinations for value fashion.
The above list consists of retailers having more than 10 stores & have expansion plans. The list has regional & national players along with top supermarket chains in India.
1- Zudio
No doubt that Zudio clothing store is one of the best shopping destinations for value clothing. As per the latest news, they have reached the significant landmark of 500 stores in India.
Best For- This store is best for casual clothing. Their main customers are Gen Z & minimalist generations of people.
Retailer Details
| First Store Launch | 2016 Bangalore |
| No. of Stores 2024 | 506 |
| Main Products | Casual clothing, Footwear & Makeup items |
| Price Range | Rs. 49 to Rs.999 |
| Online Shopping | Not Available |
| Website | https://www.zudiostore.in/ |
2- Yousta
Inspired by the growth zudio Reliance launched the Yousta clothing brand last year. Yousta is Reliance Retail’s most ambitious project to capture the value fashion market in India.
Although Reliance already has various clothing formats, especially Reliance Trends, they have entered the growing value fashion segment in India.
Retailer Details
| First Store Launch | August 2023 in Hyderabad |
| No. of Stores 2024 | 19 |
| Main Products | Clothing, Footwear & Makeup items |
| Price Range | Rs. 49 to Rs.999 |
| Online Shopping | Thorugh Ajio.com |
| Website | https://relianceretail.com/nps/yousta/stores |
3- Intune
The oldest homegrown departmental store Shoppers Stop entered the value fashion market in June 2023. They launched 2 Intune stores in Hyderabad in June 2023 & stand against Zudio in the growing value fashion industry.
Retailer Details
| First Store Launch | June 2023 in Hyderabad |
| No. of Stores 2024 | 16 |
| Main Products | Casual clothing, Footwear, Makeup items |
| Price Range | Rs. 49 to Rs.999 |
| Online Shopping | Yes |
| Website | https://www.shoppersstop.com/brand/intune |
4- EasyBuy
The new entry in the value fashion segment is from Landmark Group. Despite having its clothing stores Max Fashion, has introduced exclusive stores for value fashion.
EasyBuy caters to the youth segment & it has the same price range of Rs.49 to Rs.999 as most of the value retailers follow.
Retailer Details
| First Store Launch | June 2023 in Hyderabad |
| No. of Stores 2024 | 130 |
| Main Products | Clothing Only |
| Price Range | Rs. 49 to Rs.999 |
| Online Shopping | No |
| Website | https://www.easybuyindia.com |
To note; the following franchise model for the Easybuy stores. All stores are franchise-owned stores in India.
Their major focus is clothing & apparel only. As other retailers focus on footwear as well, they only deal in Clothing.
5- Style Union
Styles Union is the regional player in Value fashion retailing. Founded by Ekta Biyani in the year 2021 they have more than 60 stores in Andhra Pradesh, Karnataka, Telangana & Tamilnadu state.
Their competitive pricing strategy is winning new customers in the southern market.
Retailer Details
| First Store Launch | Bengaluru 2022 |
| No. of Stores 2024 | 62 |
| Main Products | Clothing Only |
| Price Range | Rs. 49 to Rs.999 |
| Online Shopping | Yes |
| Website | https://styleunion.in/ |
6- Style Bazaar
The homegrown retail store for value clothing is popular in West Bengal, Orrisa, Assam & Bihar. Their major presence is in tier 2 & 3 cities in India.
Retailer Details
| First Store Launch | 2014 Berhampore, West Bengal |
| No. of Stores 2024 | 135 |
| Main Products | Clothing, Home needs, Toys & Stationary |
| Price Range | Rs. 49 to Rs.999 |
| Online Shopping | No |
| Website | https://stylebaazar.in/ |
Value Fashion Growth Factors in India
As everyone is talking about the value of fashion in India. In the above segment, we have shared details about the best value fashion retailers in India. Let’s now discuss the factors that are igniting the growth of value apparel.
Shift from Non-Branded to Branded Apparel
As technology evolves consumers are becoming more brand-centered. They are adapting brands & leaving behind the non-branded products. As the internet has reached the village level in India, people are becoming more aware of brands & fashion.
Growth of Value Fashion
Retailers are opening new stores in tier 2 & tier 3 cities in India. Smaller towns are the new ground of competition for retailers in India.
Wrapping Up
Tata & Reliance is one of the largest business conglomerates in India. Value fashion is witnessing strong competition among the top retailers in India. Now value fashion has reached the towns & cities in India.
Zudio is not the only option for value fashion shopping, but still it’s far ahead of its competitors.
